Did you know?

Another world exists beyond our five senses.

Ultra-violet rays, radio frequencies, electromagnetic fields (EMFs) and more. We can’t sense them, but our world would be very different without them. In fact, we rely on them! Increasing demand for more data and stronger networks means that EMFs are everywhere. And most of us don’t know what to do about it.

The problem?

EMFs from cell phones are steadily on the rise.

Recent studies suggest that there may be harmful effects from prolonged exposure and parents want to know how they can protect their children. Cell phones connect us to our little ones no matter where they are -- thank goodness for that! But from baby monitors to our child’s first device, our kids are exposed to EMFs the moment they are born into this world.

The solution?

Stop engaging in unprotected texts...

Reduce up to 80% of EMF radiation using Ethos! An insert that fits perfectly into your Pela Case and pairs with your phone to redirect potentially harmful radiation. Keep you and your children safe and healthy by staying connected while significantly reducing exposure to EMFs using Ethos.

Introducing Ethos

Reduces EMF radiation by up to 80%
Reduce radiation not reception
Compostable & recyclable

Choose your model

Select your device


Ethos is compatible only for the models listed above. Does not include a Pela Case.

We are transitioning to adhesive-free Ethos.
If you don't see a "PEEL HERE" sign, your Ethos will not stick to your case.

FAQ's (because we know you have questions)

How does it work?

Ethos is embedded with custom designed Alara technology, that automatically couples with your phone’s internal antennas to dramatically reduce exposure by redirecting radiation away from the user instead of shielding or blocking radio frequency (RF) radiation. Ethos antennas are engineered to resonate at cell phone radio frequencies (RF), so that the cell phone signal is drawn toward the Ethos antenna and away from the user’s head and body as a result, exposure to cell phone radiation (EMF) is reduced without signal degradation.

Who is Alara?

Alara is the leader in radiation reduction technology! They have the industry’s most comprehensive patent portfolio around radiation reduction, and are proud to provide users with peace of mind, seamlessly integrated with device protection.

Why should I have Ethos?

Simply put, to protect your health! Ethos redirects harmful EMF radiation that is emitted from your cell phone. Neat! :)

How much does it reduce?

Ethos Reduces EMF radiation by up to 80%!

How do I know it’s working?

Alara, the technology behind Ethos has been tested by a certified independent laboratory to show up to 80% reduction in EMF. You won’t see or feel any difference, but we assure you it’s working!

What is EMF?

EMF stands for Electromagnetic Field.

What is RF?

RF stands for Radio Frequency.

Is it eco-friendly? Can I compost it?

Ethos is made from kraft paper with vegetable based ink that is compostable! The antenna portion is made of a pure silver ink and can be cut off prior to composting for recycling. You should also remove the adhesive with some isopropyl alcohol as best you can!

Which models are compatible with Ethos?

We carry Ethos for all iPhone models except for iPhones 6, 6S, 6 Plus, 7 Plus, 8 Plus, and XS Max. Ethos is not compatible across iPhone devices.

Why won’t it work with a different phone?

The Alara antenna in each Ethos is designed for the specific phone model, based on their antenna location and parameters. The Ethos insert is designed to perfectly fit inside the corresponding Pela case for that phone.

Will it affect my signal or wi-fi?

Nope, it will not affect your signal! Ethos is embedded with custom designed antennas that automatically pair with your phone to dramatically reduce exposure to cellphone radiation. Instead of shielding or blocking radio frequency (RF) radiation, Ethos redirects it away from the user, providing protection, while keeping a strong signal.

Does it affect wireless charging?

No, it won't affect your wireless charging!

Does it affect the fit of my case?

It does not! Ethos is only 0.4mm thick and is specifically designed to fit between your case and your smartphone

What if it gets wet?

Ethos antennas are printed on Kraft paper, so while we don't recommend getting it wet, its function would not degrade if it gets wet and is dried. Please pop it out if you plan to fully wash your case though!

Does this work with a non-Pela case?

Ethos is designed to fit specifically with a Pela case, and the Alara antenna is optimized for Pela's Flaxstic material.

What is the lifespan?

Ethos has an unlimited lifespan, as long as it is in one piece!

Do I have to buy a new one if I get a new case?

We suggest that you first try to peel your existing Ethos from your old case and place it on the new one. As long as Ethos is in one piece and adheres to your new case, you are good.

Does it scramble or block?

Neither. Ethos redirects it away from the user, making it possible to provide protection while keeping a strong signal.